PARANOID Apparel was founded in the underground screen printing bunker known as PARANOID PRINT CO. by owners and designers Matthew Chrones Scott (BLEEDINGHEART CLOTHING/PRODUCTIONS) and Caleb Cooper (DIEMONDS). Finding inspiration in conspiracy theories, old cartoons, war propaganda, and weirdo art, a unique environment and brand began to form in early 2015. With the intension of opening up a retail clothing shop in the front of their studio always in mind, the pair picked away slowly but surely at piecing together a custom shopping experience, carrying the PARANOID brand. Doors to the shop opened to the public on June 3rd, 2017. Each piece in the PARANOID line is customized and hand-printed in house, assuring a perfect blend of quality, solid design and personally curated garments.
Matthew has been doing Graphic Design, Illustration, and Screen Printing since he can remember. He also creates graphics for Film and Television, owns BLEEDINGHEART CLOTHING, and directs music videos.
C.C. has been doing Graphic Design, Illustration, and Screen Printing since he can remember. He is an avid musician and song writer, as well as a member of the hard rock group DIEMONDS.