Founded in 2015 by Matthew Chrones Scott and Caleb Cooper, PARANOID is a Toronto-based streetwear brand and screen printing shop that thrives on creativity, authenticity, and a fearless attitude. Operating out of the Downtown Toronto screen printing shop known as PARANOID PRINT COMPANY, Matthew and Caleb have built PARANOID into a hub of artistic expression and innovation...

Matthew, operating under the artistic moniker BLEEDINGHEART, is the driving force behind PARANOID's branding and artwork. With his unique and bold illustration and design style, he has created visuals that define the PARANOID aesthetic and resonate deeply with their audience. Meanwhile, Caleb's visionary approach and design expertise, combined with his years of experience in the music and merchandising industries, bring PARANOID's collaborations to life.

Their journey began in 2009 when Caleb and Matthew collaborated on a music video for Caleb’s rock band Diemonds. From there, they continued to work on creative projects together, eventually founding PARANOID Streetwear and PARANOID PRINT COMPANY as their full-time occupation in 2015. Since then, they have stayed true to their ethos of nonconformity, drawing inspiration from the raw energy of the streets, punk rock music, street art, and observations of the absurdity of the world.

PARANOID Streetwear and PARANOID PRINT COMPANY operate as separate entities, each contributing to the brand's success. The brand's streetwear offerings are available online with worldwide shipping, and they also operate a retail store at 640 Dundas Street West where customers can experience the PARANOID aesthetic firsthand. With a focus on creativity and collaboration, PARANOID has cultivated a loyal following of individuals who appreciate their bold designs and commitment to authenticity.

At PARANOID, everything is done in-house, from conception to fulfillment. Each piece is designed and hand-printed in small batches by Matthew, Caleb, and their team of creatives. With a commitment to authenticity and quality craftsmanship, PARANOID has become a destination for individuals who want to express themselves through wearable art.

But PARANOID is more than just a clothing brand—it's a storytelling platform. Each design has a narrative, a message that Matthew and Caleb want to share with the world. Whether it's a bold statement or a subtle nod to their roots, every detail is carefully considered to ensure that their pieces resonate with their audience.

As PARANOID continues to grow and evolve, they remain true to their roots and dedicated to their community. With an unwavering work ethic and a passion for creativity, Matthew, Caleb, and the PARANOID team are excited to see where the journey takes them next.