PARANOID Streetwear was founded in the Downtown Toronto underground screen printing bunker known as PARANOID PRINT CO. by Matthew Chrones Scott (BLEEDINGHEART) and Caleb Cooper.
Finding inspiration in ridiculous conspiracy theories, old cartoons, war propaganda, and weirdo art, a unique environment and brand began to form in early 2015.
We started screen printing together in early 2014 after already having a substantial history of making music videos together for Caleb’s band Diemonds. We always had a relationship based on creativity and ambitious ideas. This just seemed like a logical direction to go in at the time.